ART IN PRODUCTION: licenced projects in Japan

realized together with Reika Shu and her agency Rom Project in Tokyo.






With my agency ROM PROJECT in Tokyo, we started to work with the CONCEPT for our project, and our logotype. I did a CONCEP BOOK, explaining how important it is today to be surrounded by authentic images from nature, that appeals to something deep inside ourselves. Nature has its inner language wispering to us all the time! I worked with natural forms that I grow up from photos and that I scanned directly from leaves. We tried to transmit this "natural" nature through my designs into manufactured products to give more poetry from nature into our daily life. 




To show the connection between my artworks and the products have been the fundamental idea, to show the artistic value of the objects.

I had several articles in the Scandinavian Style Magazine about "what I wanted to express with my Inner Language of Nature" to the Japanese people...

Rom Project then arranged many art exhibitions for me in Tokyo

See more: Sembikiya Gallery, WiseWise

HARIO glass

The first licenced project we realized was with HARIO that are doing glass products.

They produced a beautiful "Black label" collection, using my plant drawings. (sold out)

 See more of the collection

EDWIN cloths
"Something by
Helena Sellergren"

In 2009 EDWIN, the Japanese jean company, made a collection "Something by Helena Sellergren" where my drawings and painting were used on cloths, bags, shoes, scarfs etc. 

All these products were then sold together with other licences products and with my handprinted artworks in several sell corners in big apartment stores in Tokyo, Yokohama and Osaka.

See more of the collection, ISETAN and sell corners


GREEN FLASH did a very nice stationery collection mostly from my prints and artwork: paper folders, cards, letter sets etc.  

See more





The Seto Ceramics is a very special white porcelain, produced in the Seto area in the Aichi prefecture south of Tokyo in Japan. When the Japanese choose white porcelain they always choose SETO! In 2011 the company M.M Yoshihashi made a beautiful collection with my leaf motifs, using a high-quality printing technique and a very special silver "Platina" paint for some of the leaves. See more